Overview
Founded in 1971, Knee’s Electrical Services has served Marion, Indiana, for more than 50 years with trusted, high-quality electrical work. Known locally for reliable service and craftsmanship, the business built a strong reputation through word of mouth and community relationships.
The Challenge: Turning Local Reputation into Consistent Growth
As search moved online, Knee’s Electrical saw fewer referrals and more competition from companies investing heavily in digital marketing. The team needed to modernize their marketing strategy to reach today’s homeowners and turn awareness of their business into real growth.
The Solution: A Revenue-First Marketing Strategy
Scorpion partnered with Knee’s Electrical to implement a data-driven approach focused on one goal: driving revenue. With RevenueMAX, Scorpion’s AI-powered digital marketing platform, the team gained clear visibility into which marketing channels, services, and locations were generating the most valuable jobs.
That transparency allowed Knee’s Electrical to reinvest in what worked and cut wasted spend, made possible through Scorpion’s direct integration with ServiceTitan and deployment of Scorpion Leads AI, which let them track job outcomes and revenue back to specific marketing campaigns.
“RevenueMAX helped me get the best possible ROI on my marketing. Before working with Scorpion, we were under $1 million in revenue. We’re now close to hitting $5 million. Scorpion gives me visibility into exactly which campaigns and channels drive new jobs.”
Levi Biggs Owner, Knee’s Electrical Services
The Results: Revenue Growth and Record Performance
By aligning marketing efforts with real-time customer data, Knee’s Electrical achieved great results that positively impact their bottom line:
12x return on overall digital marketing investment
25x ROI from Local Services Ads alone
26% increase in total leads
22% lift in booking rate
10% increase in average revenue per job
With clearer insight from Scorpion into which efforts drive the most revenue, Knee’s Electrical can now make confident, data-driven business decisions. Scorpion’s team handles the heavy lifting behind the campaigns and reporting, making it easy for Knee’s Electrical to focus on growth while knowing exactly where their marketing is paying off.
Ready to Turn Marketing into Revenue?
Knee’s Electrical transformed local recognition into real results with Scorpion’s revenue-driven approach.
If you want the same clarity and growth for your home services business, book time with a Scorpion marketing expert today.
