Overview
Bob Keef spent 35 years working his way up through one of the pest control industry's largest corporations, starting as a fumigator and eventually moving into management. When the company was acquired by a private equity firm, the culture shifted. Bob decided he could do it differently.
In 2018, he and co-founder Mike Abdelaziz launched Bay Pest Solution out of Pleasanton, California, with one truck and a simple philosophy: take care of your people, and they will take care of your customers. Bob and Mike wanted to do the work right and grow on their own terms.
The Challenges
In the early years, Bay Pest Solution relied on word of mouth, review platforms, and third-party lead services. The leads trickled in, but the experience was frustrating. Those services sent the same leads to multiple companies at once, forcing Bay Pest to chase prospects who had already moved on.
The business eventually moved to a regional marketing agency to launch Google Ad and LSA campaigns, but found the relationship reactive rather than proactive. Getting anything changed required an email or a call, and follow-through was inconsistent.
As Bay Pest continued to grow, Bob knew the marketing approach needed to match where the business was headed. He needed quality leads, real visibility into what was working, and a partner who would take the initiative.
"The leads just basically fall in my lap from my cell phone. I can tell where they're coming from, whether someone's answered them, and what our booking rate looks like. I couldn't get that transparency from anyone else,"
Bob Keef Co-Founder, Bay Pest Solution
Scorpion's Approach
Bay Pest partnered with Scorpion after Scorpion acquired their existing marketing agency.
Rather than prescribing a generic strategy from the beginning, Scorpion worked with Bob to understand where he wanted to take the business, then built a plan around that. Monthly reviews with his account manager became a standing part of how the business operated, covering lead performance, booking rates, and where to focus next.
The difference in day-to-day visibility was immediate. Through RevenueMAX, leads from LSAs, Google, and other channels came directly into the platform in real time. He no longer had to chase down information or wait for a report.
Bay Pest also recently activated Scorpion Convert, an AI-powered assistant that engages leads immediately when the team is unavailable, helping capture inquiries before prospects move on to a competitor.
The Results
Since partnering with Scorpion, Bay Pest Solution has grown at an average of 30% per year, including:
40x return on digital marketing spend
35% revenue increase in year one with Scorpion
25% revenue increase in year two
Grown from 12 employees to 26
Expanded fleet to support service demand across the Bay Area
The operation that started with one truck and two people now has name recognition across its market, consistent top placement on Google, and a steady pipeline of quality inbound leads and recurring customers
"If you want to grow your business, go to Scorpion,” says Bob. “You'd be foolish not to."
Why It Worked
Bay Pest Solution's growth is not just a marketing story. Bob Keef credits his team first, his philosophy of treating employees well so they treat customers well, and the fact that the operation runs without contracts because the service speaks for itself.
But he is equally direct about what Scorpion contributed. The platform gave him visibility he never had before. The account management gave him a proactive partner instead of a vendor he had to manage. And the quality of leads made it possible for his team to focus on converting and serving customers rather than chasing cold prospects.
As Bob puts it, “My business is good. But I don't think it would be as good as it is without Scorpion."
